SAGE Business Cases – Electrolux: Refrigeration and Segmentation


SAGE Business Cases - Electrolux: Refrigeration and Segmentation

  • Author:, &
  • Publisher:SAGE Publications, Inc.
    • Publication year:2012
    • Online pub date:
  • Discipline: International Marketing
  • Length:758 words
  • DOI:http://dx.doi.org/10.4135/0969756783
  • Keywords:
  • Originally Published In:

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    Baack, D. W. , Harris, E. G. , & Baack, D. ( 2012). Electrolux: Refrigeration and Segmentation. In International marketing (pp. 153154). Los Angeles: SAGE Publications, Inc. ISBN: 0969756783.

    Online ISBN:0969756783

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    Copyright: © SAGE Publications, Inc. 2013

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